The Outline was our first TV show and featured Sutthichai Yoon, the legendary news tycoon, and other renowned guests from different industries. While being the creative producers of a TV show is new to us, we use our core strength in storytelling to tell the stories of our guests.
Working along with LINE Today - an online news platform and G-Village - one of the biggest production company in Thailand, we co-created the overall concept of the talk show. The Outline was aimed to challenge the viewer's perception of our guests which included celebrities and key political players at the time. The show also served to refresh Sutthichai Yoon's positioning.
Apart from the overall show concept we designed, Glow was mainly responsible for the content of the show in every episode, from finding the right guests, curating stories, drafting storylines, off-stage scoops, and on-stage main talks on the actual event days. At the end, the Outline received 2.5 Million total pageviews on LINE Today platform in the first 3 months of airing and hundreds of thousands of Livestream viewers in each episode.